PRCG | Haggerty LLC is pleased to announce the hiring of Jim Rocco, formerly of HBO Sports and the renowned Barclays Center in Brooklyn, NY, as Senior Consultant and Director of PRCG’s new sports marketing group, PRCG | Sports.
With an eye toward expanding its growing sports portfolio, PRCG | Sports will be enhancing its presence in sports-related fields by offering strategic public relations and marketing services to meet client needs, ranging from reputation management and brand positioning, to product launches and events, to individual representation of athletes and other high-profile sports figures.
PRCG | Sports will also focus on sports-related crisis communications and litigation communications, where the firm is known worldwide. The New York Times recently recognized PRCG for its ability to provide “sophisticated” “round-the-clock” global PR services to clients.
“I’ve known Jim Rocco for nearly two decades, and I have no doubt he will be a valued addition to our sports-related practice,” said PRCG CEO James F. Haggerty. “Jim’s love and knowledge of sports and the business of sports will prove to be a great asset to our firm.”
Jim’s experience includes more than 15 years at HBO Sports, working on a myriad of sports-related issues, including boxing, football, golf and other programming. He worked with programs such as Real Sports with Bryant Gumbel, On The Record with Bob Costas, Inside the NFL and Hard Knocks. Jim has also served as Director of Marketing at Barclays Center, one of the premier sports and entertainment destinations in the United States. In that role, he devised innovative sports marketing campaigns for a variety of events, including professional boxing matches and NCAA basketball tournaments.
“There are few things more satisfying to me than generating creative ideas and solutions for the companies and individuals I work with in the sports arena,” Rocco said. “When I learned PRCG was expanding its work in sports-related public relations, I jumped at the opportunity to be of service to PRCG and its many clients.”
PRCG was recently ranked as one of the leading public relations firms in the United States by Chambers and Partners, the premier worldwide legal directory. PRCG CEO James F. Haggerty was also ranked as one of the top public relations professionals in the US. The listing called Haggerty “a powerhouse” who “thinks on a different level than most PRs.” Haggerty was also recognized in 2017 as one of the “50 Game-Changers of Public Relations” by PR News.
PRCG Account Supervisor Isaac Benjamin will also play a key role on the PRCG | Sports team.
PRCG works closely with its Los Angeles partner, Englander, Knabe & Allen (EKA), which brings deep experience in representing major franchise owners, NCAA member colleges and individual athletes in a range of public relations matters. PRCG also maintains affiliations across the globe, including through its membership in the Crisis Protection Network, with offices in more than a dozen countries worldwide.