About PRCG | Sports
Leveraging your brand and your story in the increasingly complex world of sports.
As the sports marketing and public relations brand of PRCG | Haggerty, PRCG | Sports combines deep expertise representing brands, individuals, institutions and venues with internationally recognized capabilities managing sensitive and complex reputational challenges. We have worked around the world on sports-related matters, and bring a breadth of resources and depth of expertise that is unique to sports marketing firms of any size.
Whether you are a sports entity, association, individual, brand or a media property, PRCG | Sports is there for you — providing the skills, talent and experience to establish, enhance, and protect your reputation and your brand.
Trusted Advisors on issues related to:
• Reputation & Brand Management
• Crisis & Litigation Communications
• Media and Message Training
• Individual Athlete Reputation
• Social Media Strategy
• Speechwriting and Article Writing
• Labor/Management Issues
• Intellectual Property
• Influencer Marketing
• Events & Sponsorships
• Golf public relations
…and much more
Buy the Book!
PRCG’s Jim Rocco and Thom Weidlich have written the go-to anthology of sports crises involving professional and collegiate athletes, teams, leagues, and brands. A Must Read!
Sports Crisis Communications: Cases & Controversy (Hart+Harvest Press, 2025)
No stodgy treatise, Sports Crisis Communications: Cases and Controversy features case studies ripped from a decade of sports headlines – including Tom Brady’s “deflategate” crisis, other NFL crises like the Washington Commanders discrimination and name change issues, the U.S. women’s soccer team pay equity litigation, NCAA investigations, NIL crises, and many more.
Sports Crisis Communications: Cases and Controversy also features an overview of crisis communications for sports brands, teams, and athletes, as well as revealing interviews from leading sports voices such as Bob Costas, Mary Carillo, Michele Tafoya, and more!
Buy the book here.