Crisis Communications in Sports

Breaking down the breakdowns in sports communication

Jim Rocco and Cris Bruce from PRCG | Sports bring their unique insight and opinions to this in-depth look at all the issues and crises facing sports. Episodes feature interviews with figures across the sports landscape, as well as discussions on bold strategies for winning the game in the court of public opinion.

Check out our episodes below, or…

Latest Episodes

February 29, 2024: Jim and Cris on the crisis wheel

On this episode of Crisis Communications in Sports, hosts Jim Rocco and Cris Bruce examine six separate hot-button crisis topics that are currently trending in the world of sports, and offer their unique takes on where things went wrong, and what can be done going forward.

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On this episode of Crisis Communications in Sports, hosts Jim Rocco and Cris Bruce examine six separate hot-button crisis topics that are currently trending in the world of sports, and offer their unique takes on where things went wrong, and what can be done going forward.

November 30, 2023: Legendary former NFL Sideline Reporter Michele Tafoya

We speak with one of the most respected NFL sideline reporters of the past 25 years, to break down the fallout from NFL personality Charissa Thompson's admission that she sometimes made up reports early in her career.

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We speak with one of the most respected NFL sideline reporters of the past 25 years, to break down the fallout from NFL personality Charissa Thompson's admission that she sometimes made up reports early in her career.

Summer/Fall 2023

October 12, 2023: USA Today Investigative Reporter Kenny Jacoby

With details surrounding Michigan State's firing of football coach Mel Tucker due to sexual misconduct allegations making headlines daily, we spoke to the man who first broke the story. We also examine the recent attempt by MLB pitcher Trevor Bauer to restore his reputation.

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With details surrounding Michigan State's firing of football coach Mel Tucker due to sexual misconduct allegations making headlines daily, we spoke to the man who first broke the story. We also examine the recent attempt by MLB pitcher Trevor Bauer to restore his reputation.

August 16, 2023: Sports Commentator and Writer Sean Keeley

Awful Announcing's Sean Keeley discusses the recent suspension of Baltimore Orioles' announcer Kevin Brown and how it backfired on the O's hypersensitive owners. Jim and Cris also look at recent allegations about Tampa Bay Rays' Shortstop Wander Franco.

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Awful Announcing's Sean Keeley discusses the recent suspension of Baltimore Orioles' announcer Kevin Brown and how it backfired on the O's hypersensitive owners. Jim and Cris also look at recent allegations about Tampa Bay Rays' Shortstop Wander Franco.

Spring/Summer 2023

July 21, 2023: West Virginia Attorney Rusty Webb

Jim and Cris are joined by attorney Rusty Webb to discuss former West Virgnia basketball coach Bob Huggins' strange claim that he didn't resign from his job, nearly a month after it was widely reported. They also look at a fascinating public salary battle by some NFL running backs.

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Jim and Cris are joined by attorney Rusty Webb to discuss former West Virgnia basketball coach Bob Huggins' strange claim that he didn't resign from his job, nearly a month after it was widely reported. They also look at a fascinating public salary battle by some NFL running backs.

April 13, 2023: Daniel Sailofsky

We're joined by Sports sociologist Daniel Sailofsky to discuss the controversy that erupted at the NCAA Women's Basketball Championship, and how the public responses from players, social media, and the White House, played a role.

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We're joined by Sports sociologist Daniel Sailofsky to discuss the controversy that erupted at the NCAA Women's Basketball Championship, and how the public responses from players, social media, and the White House, played a role.

Summer/Fall 2022

November 7, 2022: Andrew Brandt

NFL Insider Andrew Brandt joins us for a provocative conversation on the challenging communication strategies surrounding the Washington Commanders. We also discuss the Kyrie Irving situation and more.

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NFL Insider Andrew Brandt joins us for a provocative conversation on the challenging communication strategies surrounding the Washington Commanders. We also discuss the Kyrie Irving situation and more.

June 21, 2022: Kimberly St. Julian-Varnon

As the Russian detainment of American basketball star Brittney Griner continues, we speak with Russia and Ukraine commentator Kimberly St. Julian-Varnon about the complex and critically important media tactics utilized by Griner's supporters.

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As the Russian detainment of American basketball star Brittney Griner continues, we speak with Russia and Ukraine commentator Kimberly St. Julian-Varnon about the complex and critically important media tactics utilized by Griner's supporters.

Spring 2022

March 7, 2022: Sports PR Veteran Denise L. White

Jim and Cris speak with Denise about the short- and long-term reputational damage professional athletes face when they are embroiled in a PR mess. From the PGA to the NFL, Denise discusses how to mitigate the fallout.

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Jim and Cris speak with Denise about the short- and long-term reputational damage professional athletes face when they are embroiled in a PR mess. From the PGA to the NFL, Denise discusses how to mitigate the fallout.

February 8, 2022: Tulane Sports Law Professor Gabe Feldman

We return with an all-new episode on the complex and hotly-debated topic of college athlete compensation. Gabe Feldman, a leading authority on college sports, speaks with hosts Jim Rocco and Cris Bruce about the seemingly ever-changing framework and what the future holds.

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We return with an all-new episode on the complex and hotly-debated topic of college athlete compensation. Gabe Feldman, a leading authority on college sports, speaks with hosts Jim Rocco and Cris Bruce about the seemingly ever-changing framework and what the future holds.

2021

July 9, 2021: Former Chief Marketing Officer of the US Olympic Committee Rick Burton

Rick speaks with our hosts about his experience handling the marketing responsibilities for previous olympics and the daunting challenges his successor faces with this year’s games.

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Rick speaks with our hosts about his experience handling the marketing responsibilities for previous olympics and the daunting challenges his successor faces with this year’s games.

February 4, 2021: Marketing Professor Derek Rucker

This week's episode features a fascinating interview with the renowned marketing professor as he chats about advertising during this year's Super Bowl, brands that dropped the ball in years past, and how they recovered.

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This week's episode features a fascinating interview with the renowned marketing professor as he chats about advertising during this year's Super Bowl, brands that dropped the ball in years past, and how they recovered.

Earlier Podcasts

December 16, 2020: Former Mets PR Guru Jay Horwitz

Jay discusses his recent book, “Mr. Met,” and reflects on nearly 40 years leading communications for the Amazin’s… with more than a few crises along the way!

November 24, 2020: NFL journalist Peter King

A special Thanksgiving-week episode features renowned NFL journalist Peter King, who discusses the unfolding crisis surrounding the firing of well-regarded PR director Amy Palcic of the Houston Texans.

November 12, 2020: Howard University Athletic Director Kery Davis

We join Kery Davis to discuss how Steph Curry helped restart Howard University’s golf program, the role of an Athletic Director at a historically black university, and much more.

October 31, 2020: Agent & Sports Exec Graham Boone

Former Agent and current sports executive Graham Boone speaks with our hosts about his experiences handling crises and media relations through the lens of player representation.

October 15, 2020: James Kennedy of Major League Rugby

Join our hosts for a riveting conversation with Mary Carillo on recent crises in tennis, social justice in the sports world, and the lasting legacy of trailblazers such as Arthur Ashe and Billie Jean King.

October 1, 2020: Hall of Fame Broadcaster Mary Carillo

Join our hosts for a riveting conversation with Mary Carillo on recent crises in tennis, social justice in the sports world, and the lasting legacy of trailblazers such as Arthur Ashe and Billie Jean King.

September 1, 2020: Sports Marketing Executive Darcy Raymond

The architect of the last successful major franchise name change discusses the challenges facing the Washington Football Team. We also give our take on current sports crisis issues, including the string of broadcasters suspended for problematic comments.

August 13, 2020: Author and memorabilia authenticator Kevin Keating

Kevin discusses his half-century collecting baseball autographs and the current issues facing the MLB. Jim and Isaac open the show giving a rundown of developing stories and give their bold advice for the XFL and PGA golfer Brooks Koepka, respectively.

July 31, 2020: USA Today writer Jeff Zillgitt

We speak with USA Today writer Jeff Zillgitt on potential problems at the NBA Bubble in Orlando, and his concerns and expectations a few weeks out from reporting.

July 16, 2020: Aryeh Schwartz of Winsidr 

We discuss the latest developments regarding U.S. Senator Kelly Loeffler’s comments on player activism in the WNBA, then reported conditions in the bubble.