Crisis Communications in Sports

Breaking down the breakdowns in sports communication

On PRCG’s newest podcast, sports marketing veteran Jim Rocco and crisis communications strategist Isaac Benjamin bring their unique insight and opinions to this in-depth look at all the issues and crises facing sports. Episodes feature interviews with figures across the sports landscape, as well as discussions on bold strategies for winning the game in the court of public opinion.

Check out our episodes below, or…

Latest Episodes

July 9, 2021: Former Chief Marketing Officer of the US Olympic Committee Rick Burton

Rick speaks with our hosts about his experience handling the marketing responsibilities for previous olympics and the daunting challenges his successor faces with this year’s games.

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Rick speaks with our hosts about his experience handling the marketing responsibilities for previous olympics and the daunting challenges his successor faces with this year’s games.

February 4, 2021: Marketing Professor Derek Rucker

This week's episode features a fascinating interview with the renowned marketing professor as he chats about advertising during this year's Super Bowl, brands that dropped the ball in years past, and how they recovered.

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This week's episode features a fascinating interview with the renowned marketing professor as he chats about advertising during this year's Super Bowl, brands that dropped the ball in years past, and how they recovered.

November/December 2020

December 16, 2020: Former Mets PR Guru Jay Horwitz

Jay discusses his recent book, "Mr. Met," and reflects on nearly 40 years leading communications for the Amazin's... with more than a few crises along the way!

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Jay discusses his recent book, "Mr. Met," and reflects on nearly 40 years leading communications for the Amazin's... with more than a few crises along the way!

November 24, 2020: NFL journalist Peter King

A special Thanksgiving-week episode features renowned NFL journalist Peter King, who discusses the unfolding crisis surrounding the firing of well-regarded PR director Amy Palcic of the Houston Texans.

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A special Thanksgiving-week episode features renowned NFL journalist Peter King, who discusses the unfolding crisis surrounding the firing of well-regarded PR director Amy Palcic of the Houston Texans.

October/November 2020

November 12, 2020: Howard University Athletic Director Kery Davis

We join Kery Davis to discuss how Steph Curry helped restart Howard University's golf program, the role of an Athletic Director at a historically black university, and much more.

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We join Kery Davis to discuss how Steph Curry helped restart Howard University's golf program, the role of an Athletic Director at a historically black university, and much more.

October 31, 2020: Agent & Sports Exec Graham Boone

Former Agent and current sports executive Graham Boone speaks with our hosts about his experiences handling crises and media relations through the lens of player representation.

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Former Agent and current sports executive Graham Boone speaks with our hosts about his experiences handling crises and media relations through the lens of player representation.

September/October 2020

October 15, 2020: James Kennedy of Major League Rugby

Rugby is one of the most popular sports in the world. In this episode, we join a leader of professional rugby in the US to discuss the unique challenges and opportunities in growing the sport stateside.

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Rugby is one of the most popular sports in the world. In this episode, we join a leader of professional rugby in the US to discuss the unique challenges and opportunities in growing the sport stateside.

September 30, 2020: Hall of Fame Broadcaster Mary Carillo

Join our hosts for a riveting conversation with Mary Carillo on recent crises in tennis, social justice in the sports world, and the lasting legacy of trailblazers such as Arthur Ashe and Billie Jean King.

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Join our hosts for a riveting conversation with Mary Carillo on recent crises in tennis, social justice in the sports world, and the lasting legacy of trailblazers such as Arthur Ashe and Billie Jean King.

August 2020

August 31, 2020: Sports Marketing Executive Darcy Raymond

The architect of the last successful major franchise name change discusses the challenges facing the Washington Football Team. Jim and Isaac also give their take on current sports crisis issues, including the string of broadcasters suspended for problematic comments.

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The architect of the last successful major franchise name change discusses the challenges facing the Washington Football Team. Jim and Isaac also give their take on current sports crisis issues, including the string of broadcasters suspended for problematic comments.

August 13, 2020: Author and memorabilia authenticator Kevin Keating

Kevin discusses his half-century collecting baseball autographs and the current issues facing the MLB. Jim and Isaac open the show giving a rundown of developing stories and give their bold advice for the XFL and PGA golfer Brooks Koepka, respectively.

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Kevin discusses his half-century collecting baseball autographs and the current issues facing the MLB. Jim and Isaac open the show giving a rundown of developing stories and give their bold advice for the XFL and PGA golfer Brooks Koepka, respectively.

July 2020

July 31, 2020: USA Today writer Jeff Zillgitt

We speak with USA Today writer Jeff Zillgitt on potential problems at the NBA Bubble in Orlando, and his concerns and expectations a few weeks out from reporting.

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We speak with USA Today writer Jeff Zillgitt on potential problems at the NBA Bubble in Orlando, and his concerns and expectations a few weeks out from reporting.

July 16, 2020: Aryeh Schwartz of Winsidr

We discuss the latest developments regarding U.S. Senator Kelly Loeffler's comments on player activism in the WNBA, then reported conditions in the bubble.

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We discuss the latest developments regarding U.S. Senator Kelly Loeffler's comments on player activism in the WNBA, then reported conditions in the bubble.