Our team draws from a diverse group of professionals from PRCG | Haggerty LLC and its network of professionals (full bios can be found on our PRCG | Haggerty website). Sports-specific bios for our team leaders are here:
Director, PRCG | Sports
Jim Rocco is a Senior Consultant and Director of PRCG | Sports. Jim has a broad background in sports marketing, branding and public relations across a range of sports industries. He has also been active in crisis communications in sports and entertainment matters and is an accomplished sales professional.
Jim’s experience includes more than 15 years at HBO Sports, working on a myriad of sports-related issues, including boxing, football, golf and other programming. He worked with programs such as Real Sports with Bryant Gumbel, Inside the NFL, On The Record With Bob Costas, and Hard Knocks. He managed numerous outside agencies in all phases of sports marketing, branding and promotion, and liaised with talent, their representatives and HBO’s creative team on a range of issues, including appearances, negotiations and crisis and other sensitive issues.
Jim also served as Director of Marketing at Barclays Center in Brooklyn, New York, one of the premier sports and entertainment destinations in the tri-state area. In that role, he devised innovative sports marketing campaigns for a variety of events, including boxing matches and college basketball tournaments such as the Men’s NCAA basketball tournament and the ACC championship. He has negotiated with boxing promoters and the Commissioners of athletic conferences, and coordinated public relations and paid media in print, television, digital and emerging technologies.
In the golf arena, Jim has been involved in numerous golf events, including tournaments, sponsorships, appearances and golf-related documentaries.
Jim is a graduate of Long Island University, with a B.F.A., Cum Laude, in Communications.
President and CEO
James F. Haggerty, President and CEO of PRCG | Sports and its parent company, PRCG | Haggerty LLC, is a communications consultant and author with more than twenty-five years of experience counseling corporate, nonprofit and individual clients. With areas of expertise ranging from sports & media matters, to financial and professional services, to healthcare and the environment, Jim is frequently called upon as a trusted advisor in all manner of sensitive domestic and international reputation management issues.
In sports-related fields, for a decade Jim has been the chief strategic communications advisor and spokesman to the holding company for some of the most prominent brands and media properties in golf. He also worked for individuals, team owners and brands in a range of sports-related matters, including on behalf of large retailers, apparel and footwear companies and others.
As an author, Jim has written for GOLF magazine and on baseball issues for Forbes, among others.
In the area of high-profile crisis communications matters, Jim is considered one of the nation’s foremost experts. He has worked on NCAA investigations, crisis issues in the horse racing industry, as well as numerous legal disputes, including the some of the largest product liability, intellectual property, antitrust and employment cases in history. He has also worked on matters in the U.S. and globally involving government investigations, insider trading and financial fraud, sexual harassment, product recalls, accidents and workplace violence.
Chambers & Partners, the prestigious international directory, has named Jim one of the top communications professionals in the United States for three years running, calling him a “powerhouse” who “thinks on a different level than most PRs,” bringing a “double barrel of legal and PR experience” to his work. PR News also recently named Jim to its list of 50 Game Changers of PR for his work as a “trailblazer” in litigation communications.
Jim’s experience includes working for Native Americans in the largest class action lawsuit ever filed against the United States government; representing a New Jersey grandmother in the largest single-family Holocaust restitution claim in history; and working with a minority-owned bank that was unfairly targeted with mortgage fraud allegations by the New York District Attorney. He has also worked on the Jonathan Pollard spy case, Leo Kirch’s long battle against Deutsche Bank over the destruction of Germany’s largest media empire, the Screen Actors Guild (SAG) strike against the commercial advertising industry, and for Consumer Reports in two high-profile defamation cases: the Suzuki Samurai rollover case, and a product disparagement lawsuit brought by The Sharper Image Corporation over the Ionic Breeze air cleaner.
Jim’s latest book, Chief Crisis Officer: Structure and Leadership for Effective Communications Response (ABA Publishing), was released in an updated paperback edition in 2019. Chief Crisis Officer has been positively featured in the Harvard Business Review, Fortune and Entrepreneur magazine, among others. His first book, In The Court of Public Opinion, is widely considered the most influential book in the litigation communications field. Now in its second edition, In The Court Of Public Opinion is a groundbreaking look at the use of communications and public opinion strategies during lawsuits. Financial Times called In The Court of Public Opinion “… the perfect handbook for this age…” The book was also positively featured in publications including The Boston Herald, The New York Law Journal, American Lawyer, Law Society Gazette, The Washington Post, The Holmes Report, PR Week and O’Dwyer’s PR Newsletter.
Jim has studied at Marist College and holds a B.A. in Political Science and English Literature and Rhetoric from Binghamton University. He studied Law at Fordham University in New York and Stetson University in St. Petersburg, Florida (J.D.). He is admitted to practice Law in New York and Florida, and is a member of the New York City and New York State Bar Associations. Jim’s articles and other writing have appeared in USA Today, The New York Times, Forbes, The National Law Journal, the New York Law Journal, Law Practice Management, PR Week and numerous other publications.
Isaac Benjamin is an Account Supervisor at PRCG. Isaac has a passion for sports communications, reputation management and branding and positioning strategy. He has worked on numerous accounts in the product and media space in sports such as golf, as well as crisis and legal matters, including in horse racing and antitrust claims.