Jim Rocco and Cris Bruce from PRCG | Sports bring their unique insight and opinions to this in-depth look at all the issues and crises facing sports. Episodes feature interviews with figures across the sports landscape, as well as discussions on bold strategies for winning the game in the court of public opinion.
Check out our episodes below, or…
Latest Episodes
September 12, 2024: Tyreek Hill, Tom Brady and more!
Jim and Cris examine five separate hot-button crisis topics that are currently trending in the NFL. They offer their unique take on where things went wrong and what can be done going forward. Click below to listen, or check out our video: https://youtu.be/k8f-Vj6_0Xc
ListenJim and Cris examine five separate hot-button crisis topics that are currently trending in the NFL. They offer their unique take on where things went wrong and what can be done going forward. Click below to listen, or check out our video: https://youtu.be/k8f-Vj6_0Xc
May 29, 2024: Legendary Sports Broadcaster Bob Costas
In this very special edition, Jim and Cris welcome Hall-of-Fame broadcaster Bob Costas to discuss the challenges sports betting has created for leagues, commissioners, coaches, officials, athletes ... and, of course, fans.
ListenIn this very special edition, Jim and Cris welcome Hall-of-Fame broadcaster Bob Costas to discuss the challenges sports betting has created for leagues, commissioners, coaches, officials, athletes ... and, of course, fans.
Winter 2023 - 2024
February 29, 2024: Jim and Cris on the crisis wheel
On this episode of Crisis Communications in Sports, hosts Jim Rocco and Cris Bruce examine six separate hot-button crisis topics that are currently trending in the world of sports, and offer their unique takes on where things went wrong, and what can be done going forward. Video: https://www.youtube.com/watch?v=6IsyIzF3ZgA
ListenOn this episode of Crisis Communications in Sports, hosts Jim Rocco and Cris Bruce examine six separate hot-button crisis topics that are currently trending in the world of sports, and offer their unique takes on where things went wrong, and what can be done going forward. Video: https://www.youtube.com/watch?v=6IsyIzF3ZgA
December 1, 2023: Former NFL Sideline Reporter Michele Tafoya
We speak with one of the most respected NFL sideline reporters of the past 25 years, to break down the fallout from NFL personality Charissa Thompson's admission that she sometimes made up reports early in her career.
ListenWe speak with one of the most respected NFL sideline reporters of the past 25 years, to break down the fallout from NFL personality Charissa Thompson's admission that she sometimes made up reports early in her career.
Summer - Fall 2023
October 12, 2023: USA Today Investigative Reporter Kenny Jacoby
With details surrounding Michigan State's firing of football coach Mel Tucker due to sexual misconduct allegations making headlines daily, we spoke to the man who first broke the story. We also examine the recent attempt by MLB pitcher Trevor Bauer to restore his reputation.
ListenWith details surrounding Michigan State's firing of football coach Mel Tucker due to sexual misconduct allegations making headlines daily, we spoke to the man who first broke the story. We also examine the recent attempt by MLB pitcher Trevor Bauer to restore his reputation.
August 16, 2023: Sports Commentator and Writer Sean Keeley
Awful Announcing's Sean Keeley discusses the recent suspension of Baltimore Orioles' announcer Kevin Brown and how it backfired on the O's hypersensitive owners. Jim and Cris also look at recent allegations about Tampa Bay Rays' Shortstop Wander Franco.
ListenAwful Announcing's Sean Keeley discusses the recent suspension of Baltimore Orioles' announcer Kevin Brown and how it backfired on the O's hypersensitive owners. Jim and Cris also look at recent allegations about Tampa Bay Rays' Shortstop Wander Franco.
Spring - Summer 2023
July 21, 2023: West Virginia Attorney Rusty Webb
Jim and Cris are joined by attorney Rusty Webb to discuss former West Virgnia basketball coach Bob Huggins' strange claim that he didn't resign from his job, nearly a month after it was widely reported. They also look at a fascinating public salary battle by some NFL running backs.
ListenJim and Cris are joined by attorney Rusty Webb to discuss former West Virgnia basketball coach Bob Huggins' strange claim that he didn't resign from his job, nearly a month after it was widely reported. They also look at a fascinating public salary battle by some NFL running backs.
April 13, 2023: Daniel Sailofsky
We're joined by Sports sociologist Daniel Sailofsky to discuss the controversy that erupted at the NCAA Women's Basketball Championship, and how the public responses from players, social media, and the White House, played a role.
ListenWe're joined by Sports sociologist Daniel Sailofsky to discuss the controversy that erupted at the NCAA Women's Basketball Championship, and how the public responses from players, social media, and the White House, played a role.
Summer-Fall 2022
November 7, 2022: Andrew Brandt
NFL Insider Andrew Brandt joins us for a provocative conversation on the challenging communication strategies surrounding the Washington Commanders. We also discuss the Kyrie Irving situation and more.
ListenNFL Insider Andrew Brandt joins us for a provocative conversation on the challenging communication strategies surrounding the Washington Commanders. We also discuss the Kyrie Irving situation and more.
June 20, 2022: Kimberly St. Julian-Varnon
As the Russian detainment of American basketball star Brittney Griner continues, we speak with Russia and Ukraine commentator Kimberly St. Julian-Varnon about the complex and critically important media tactics utilized by Griner's supporters.
ListenAs the Russian detainment of American basketball star Brittney Griner continues, we speak with Russia and Ukraine commentator Kimberly St. Julian-Varnon about the complex and critically important media tactics utilized by Griner's supporters.
Spring 2022
March 7, 2022: Sports PR Veteran Denise L. White
Jim and Cris speak with Denise about the short- and long-term reputational damage professional athletes face when they are embroiled in a PR mess. From the PGA to the NFL, Denise discusses how to mitigate the fallout.
ListenJim and Cris speak with Denise about the short- and long-term reputational damage professional athletes face when they are embroiled in a PR mess. From the PGA to the NFL, Denise discusses how to mitigate the fallout.
February 8, 2022: Tulane Sports Law Professor Gabe Feldman
We return with an all-new episode on the complex and hotly-debated topic of college athlete compensation. Gabe Feldman, a leading authority on college sports, speaks with hosts Jim Rocco and Cris Bruce about the seemingly ever-changing framework and what the future holds.
ListenWe return with an all-new episode on the complex and hotly-debated topic of college athlete compensation. Gabe Feldman, a leading authority on college sports, speaks with hosts Jim Rocco and Cris Bruce about the seemingly ever-changing framework and what the future holds.
Earlier Podcasts
July 9, 2021: Former Chief Marketing Officer of the US Olympic Committee Rick Burton
Rick speaks with our hosts about his experience handling the marketing responsibilities for previous olympics and the daunting challenges his successor faces with this year’s games.
February 4, 2021: Marketing Professor Derek Rucker
Derek talks about the challenges of advertising during this year’s Super Bowl, brands that dropped the ball in years past, and how they recovered.
December 16, 2020: Former Mets PR Guru Jay Horwitz
Jay discusses his recent book, “Mr. Met,” and reflects on nearly 40 years leading communications for the Amazin’s… with more than a few crises along the way!
November 24, 2020: NFL journalist Peter King
A special Thanksgiving-week episode features renowned NFL journalist Peter King, who discusses the unfolding crisis surrounding the firing of well-regarded PR director Amy Palcic of the Houston Texans.
November 12, 2020: Howard University Athletic Director Kery Davis
We join Kery Davis to discuss how Steph Curry helped restart Howard University’s golf program, the role of an Athletic Director at a historically black university, and much more.
October 31, 2020: Agent & Sports Exec Graham Boone
Former Agent and current sports executive Graham Boone speaks with our hosts about his experiences handling crises and media relations through the lens of player representation.
October 15, 2020: James Kennedy of Major League Rugby
Join our hosts for a riveting conversation with Mary Carillo on recent crises in tennis, social justice in the sports world, and the lasting legacy of trailblazers such as Arthur Ashe and Billie Jean King.
October 1, 2020: Hall of Fame Broadcaster Mary Carillo
Join our hosts for a riveting conversation with Mary Carillo on recent crises in tennis, social justice in the sports world, and the lasting legacy of trailblazers such as Arthur Ashe and Billie Jean King.
September 1, 2020: Sports Marketing Executive Darcy Raymond
The architect of the last successful major franchise name change discusses the challenges facing the Washington Football Team. We also give our take on current sports crisis issues, including the string of broadcasters suspended for problematic comments.
August 13, 2020: Author and memorabilia authenticator Kevin Keating
Kevin discusses his half-century collecting baseball autographs and the current issues facing the MLB. Jim and Isaac open the show giving a rundown of developing stories and give their bold advice for the XFL and PGA golfer Brooks Koepka, respectively.
July 31, 2020: USA Today writer Jeff Zillgitt
We speak with USA Today writer Jeff Zillgitt on potential problems at the NBA Bubble in Orlando, and his concerns and expectations a few weeks out from reporting.
July 16, 2020: Aryeh Schwartz of Winsidr
We discuss the latest developments regarding U.S. Senator Kelly Loeffler’s comments on player activism in the WNBA, then reported conditions in the bubble.