Jim Rocco
Managing Director, PRCG | Sports
Jim Rocco is Managing Director of PRCG | Sports. Jim has a broad background in sports marketing, branding and public relations across a range of sports industries. He has also been active in crisis communications in sports and entertainment matters and is an accomplished sales professional.
Jim’s experience includes more than 15 years at HBO Sports, working on a myriad of sports-related issues, including boxing, football, golf and other programming. He worked with programs such as Real Sports with Bryant Gumbel, Inside the NFL, On The Record With Bob Costas, and Hard Knocks. He managed numerous outside agencies in all phases of sports marketing, branding and promotion, and liaised with talent, their representatives and HBO’s creative team on a range of issues, including appearances, negotiations and crisis and other sensitive issues.
Jim also served as Director of Marketing at Barclays Center in Brooklyn, New York, one of the premier sports and entertainment destinations in the tri-state area. In that role, he devised innovative sports marketing campaigns for a variety of events, including boxing matches and college basketball tournaments such as the Men’s NCAA basketball tournament and the ACC championship. He has negotiated with boxing promoters and the Commissioners of athletic conferences, and coordinated public relations and paid media in print, television, digital and emerging technologies.
In the golf arena, Jim has been involved in numerous golf events, including tournaments, sponsorships, appearances and golf-related documentaries.
Jim is a graduate of Long Island University, with a B.F.A., Cum Laude, in Communications.
Cristopher Bruce
Senior Account Executive
Cris Bruce is a Senior Account Executive at PRCG | Haggerty LLC and its sports brand, PRCG | Sports. He is also a producer of the PRCG | Sports podcast, “Crisis Communications in Sports,” which features in-depth interviews with some of the top newsmakers in the sports industry.
Cris has a background in politics, fundraising and city government, beginning his career as an assistant to Mayor Kate Gallego of Phoenix, Arizona. He went on to become Finance Associate at Angerholzer Broz Consulting, where he developed and fostered relationships with corporations, unions, trade associations, and other organizations. Early in his career, he worked on the Philadelphia-area congressional campaign of Scott Wallace, and as a canvasser for PennEnvironment. An avid sports fan, he was also an intern at War Room Sports, where he created social media strategies and content for sports platforms.
Cris holds a B.S. in Political Science from Arizona State University, with a minor in Communications.
Joe Grigas
Account Coordinator
Joe Grigas is an Account Coordinator at PRCG | Haggerty LLC and its sports brand, PRCG | Sports. He is also a producer of the PRCG | Sports podcast, “Crisis Communications in Sports,” which features in-depth interviews with some of the top newsmakers in the sports industry.
Joe has a background in marketing, social media management, content creation, and graphic design. He is a graduate of DeSales University, where he holds a B.S. in marketing and management. During his time at DeSales he was a four year member of the varsity baseball team and was responsible for the team’s social media management and content creation. As an avid sports fan, Joe has broad knowledge in a variety of fields, and is well-versed on issues across the field of sports. Joe also has experience collaborating with marketing departments at nonprofit organizations, including The Special Olympics and Girls on The Run.