Jim Rocco

Managing Director, PRCG | Sports

Jim Rocco is Managing Director of PRCG | Sports. Jim has a broad background in sports marketing, branding and public relations across a range of sports industries. He has also been active in crisis communications in sports and entertainment matters and is an accomplished sales professional. 

Jim’s experience includes more than 15 years at HBO Sports, working on a myriad of sports-related issues, including boxing, football, golf and other programming. He worked with programs such as Real Sports with Bryant Gumbel, Inside the NFL, On The Record With Bob Costas, and Hard Knocks. He managed numerous outside agencies in all phases of sports marketing, branding and promotion, and liaised with talent, their representatives and HBO’s creative team on a range of issues, including appearances, negotiations and crisis and other sensitive issues. 

Jim also served as Director of Marketing at Barclays Center in Brooklyn, New York, one of the premier sports and entertainment destinations in the tri-state area. In that role, he devised innovative sports marketing campaigns for a variety of events, including boxing matches and college basketball tournaments such as the Men’s NCAA basketball tournament and the ACC championship. He has negotiated with boxing promoters and the Commissioners of athletic conferences, and coordinated public relations and paid media in print, television, digital and emerging technologies.

In the golf arena, Jim has been involved in numerous golf events, including tournaments, sponsorships, appearances and golf-related documentaries. 

Jim is a graduate of Long Island University, with a B.F.A., Cum Laude, in Communications. 

 

Jim Haggerty

President and CEO

James F. Haggerty, President and CEO of PRCG | Sports and its parent company, PRCG | Haggerty LLC, is a communications consultant and author with more than twenty-five years of experience counseling corporate, nonprofit and individual clients. With areas of expertise ranging from sports & media matters, to financial and professional services, to healthcare and the environment, Jim is frequently called upon as a trusted advisor in all manner of sensitive domestic and international reputation management issues.

In sports-related fields, for a decade Jim has been the chief strategic communications advisor and spokesman for the owner of some of the most prominent brands and media properties in golf.  He has also worked for individuals, team owners and brands in a range of sports-related matters, including on behalf of large retailers, apparel and footwear companies and others. He consulted and lectured frequently on the collegiate sports, including the Name, Image and Likeness (NIL) issues roiling the NCAA and its members. As an author, Jim has written on sports issues  Forbes, Sports Business Journal and GOLF magazine, among others.

Jim began his career working for the Mayor of the City of Binghamton, NY, in their effort to bring a minor league baseball team to the city, earning him the nickname “Mr. Baseball” (which is ironic, since Jim is likely the worst outfielder you’ll ever meet). The Binghamton Mets (now the Rumble Ponies) did eventually relocate to Binghamton shortly after Jim had been called up to the staff of United States Senator Daniel P. Moynihan.

In the area of  high-profile crisis and other sensitive communications issues, Jim is considered one of the nation’s foremost experts. He has worked on sports-related investigations, crisis issues in the horse racing industry, as well as numerous legal disputes, including the some of the largest product liability, intellectual property, antitrust and employment cases in history. He has also worked on matters in the U.S. and globally involving government investigations, insider trading and financial fraud, sexual harassment, product recalls, accidents and workplace violence.